2015 VIDEO MUSIC AWARDS
ART DIRECTION, DESIGN
@ MTV BRAND CREATIVE, 2015
Using the blank green screen as the driving force of the campaign, the 2015 Video Music Awards disrupted their traditional media rollout by inviting audience participation. In the first phase, host Miley Cyrus appeared on a neon green background directing viewers to MTVVMA.NET, where they could download assets and submit their own artwork for a chance to be featured. The second phase showcased the best submissions alongside works from commissioned artists—culminating in a high-energy approach that captured attention.
CREDITS:
CREATIVE DIRECTION: ANDREI CHAHINE
DIRECTORS: REED + RADER
ARTISTS: REED + RADER, JEN STARK, SCOTT GELBER, ST FRANCIS ELEVATOR RIDE, BLEND STUDIOS